See your portfolio's next growth opportunities

Portfolio Scan maps your current product portfolio against Fixea Data and gives you a clear overall picture of how well your current offering meets consumer demand and market opportunities.

You see your portfolio's strengths and overlaps, as well as the needs, trends and demand your current offering does not yet meet.

You get a shared view of where you stand today and identify the areas worth exploring next.

Portfolio Scan from €2,500. Ask for a quote tailored to your needs.

Portfolio Scan

Portfolio coverage
We map your current offering against consumer needs, interest and demand. You see which areas your portfolio already covers strongly and where coverage is weaker.

Portfolio overlaps
We identify products and areas where your portfolio meets the same consumer needs or where products target the same consumers.

Unmet needs
We highlight consumer needs, features and demand for which your current portfolio has no clear answer.

Growth opportunities
We identify the most interesting opportunities outside your current portfolio and the areas worth exploring further from the perspective of product development, portfolio extensions, positioning or new market opportunities.

Priorities for further development
Portfolio Scan creates a shared view of where your portfolio stands today and which areas deserve closer analysis. On this basis, you can define your next development priorities and the further analyses needed.

Assessment built on Fixea's own consumer data
Fixea Data covers 6,100 consumers, six markets and 12 food and beverage categories.

We study consumers' current usage, interest, growth intentions, needs, product features, barriers to use and willingness to pay.

Portfolio Scan combines this data with your company's current portfolio and reveals both your current position and the opportunities around it.