See where your next growth lies

Trend Analysis helps you identify how consumer demand is changing, where untapped potential lies and what it means for your business.

Fixea's own research data. Analysis tailored to you.
Fixea Data covers 6,100 consumers, six European markets and 12 food and beverage categories. We always tailor the analysis to your company, built around the categories, markets and business questions you choose. We interpret the results through our FMCG and retail experience and turn them into practical conclusions and concrete recommendations for action.

Full Trend Analysis €12,600. Ask for a quote tailored to your needs.

Trend Analysis

Growth potential
Identify growing demand, untapped opportunities and categories where consumer potential exceeds the current market.

Consumer potential
Understand your current and potential customers, their needs and who could become your next source of growth.

Changing demand
Spot emerging trends, new needs, shifts in interest and changes in consumer behaviour before they fully show in sales.

Differences between markets
Compare six European markets and identify phenomena that are already strong elsewhere but still developing in your own market.

Products and features
Find out which features, needs and consumer promises build interest, and where the market still has unmet demand.

Commercial potential of growth
Combine interest with growth intentions, purchase barriers and willingness to pay, and identify the opportunities most likely to turn into business.

Value built on Fixea's own consumer data
Fixea Data covers 6,100 consumers, six European markets and 12 food and beverage categories.

We study current usage, interest, growth intentions, needs, usage occasions, consumer profiles, choice criteria, purchase barriers and willingness to pay.